In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own ...

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their ...

Remarketing, using Google Ads and Facebook, is a great way to repeatedly get your brand in front of interested eyeballs and make your online strategic approach more successful. It is a second chance ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Between June 2015 and August 2017, millions of Americans were exposed to Facebook ads and posts generated by Russian operatives who sought to influence voter behavior and exploit divisions in American ...

In hearings this week, congressional leaders released several examples of the fake-news posts from Russia that reached an estimated 126 million Facebook users. But officials backed away from previous ...

Civil rights groups, lawmakers, and journalists have long warned Facebook about discrimination on its advertising platform. But their concerns, as well as Facebook’s responses, have focused primarily ...

After Facebook said it would stop an advertising practice that had brought bias complaints, Sheryl Sandberg, the chief operating officer, said the move “will go a long way toward making sure that ...